NextWave is a growth marketing agency helping small to medium-sized companies in the senior living industry to get found online and generate sales-qualified tours of their communities.
Like many marketing agencies, the co-founder of NextWave, Alan and Bob were too busy fulfilling on client campaigns to develop and implement their own internal lead generation campaigns. They were skeptical that cold outreach would work for them after doing it unsuccessfully on their own but decided to give it a try.
Alan and Bob realized they needed to develop a predictable lead generation funnel that allowed them to expand their client base beyond inconsistent referrals. Instead of spending months trying to figure this out on their own, they hired us to consult with them on how to develop their own internal Predictable Growth (previous called Automated Outbound or AOB) funnel.
Despite initial skepticism, the system started generating results quickly. After refining their targeting and messaging, they started to consistently generate leads with interested prospects. Within a few months, they were able to signup two new retainer clients worth more than $5,000 in recurring revenue from completely cold outreach.
