March 28, 2023

The Smart and Stupid Way to Go to Market with a New Offer

Learn the smart and dumb ways to launch a new high ticket offer so you ain't one of them dumb folks.

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What’s goodie Familia?

So, there’s a smart and a dumb way to launch a new high ticket offer.

Unfortunately, most people choose the dumb way.

They spend months building, designing and developing. They spend months and years. They hire a small or big team.

Then after all that they launch and try to find customers.

A minority of them find success out of the gate. Bravo! The majority of them flop and have to go right back to the drawing board, rebuilding their entire offering.

This is why 82% of them ultimately fail.

And, not a cute fail. A fugly fail.

Thanks to some smart ass mentors like my coach Ian, I learned the smart way to launch.

This allowed me to make over $36,000 in sales before my product was finished being created. I didn’t even have a website, landing page or deck.

All I had was a Dream and a Google Doc

+

Real talk, son.

After a few DM’s, G Docs and consultations, my business coach Ian and I had co-created and launched a new program with 10 ambitious savages hungry to implement and grow like crazy…

Again, all this before the program was completed… without any ads or content or funnels or websites or landing pages.

Nada son.

IMO, this is the best way to launch a new high ticket program if you are the bootstrapping badass that I think you are.

This wasn’t a one hit wonder either.

Since then I’ve helped hundreds of individuals monetize their genius with high ticket productized offers as high as $550K per month.

This is what I call the High Ticket Presale Method.

So when you want to learn the smart way to launch and sell your high ticket offer, peep today’s new Predictable Growth Drop. Check it out here.

I included all the templates and downloads on the website to assist with ease of implementation!

Would love your feedback. Let me know what you think of this new style of newsletter and of course, let me know if you have any plans to launch a high ticket offer!

Here to help you earn more, work less and free your mind.

Peace and love always -

Matt

‍

What’s goodie Familia?

So, there’s a smart and a dumb way to launch a new high ticket offer.

Unfortunately, most people choose the dumb way.

They spend months building, designing and developing. They spend months and years. They hire a small or big team.

Then after all that they launch and try to find customers.

A minority of them find success out of the gate. Bravo! The majority of them flop and have to go right back to the drawing board, rebuilding their entire offering.

This is why 82% of them ultimately fail.

And, not a cute fail. A fugly fail.

Thanks to some smart ass mentors like my coach Ian, I learned the smart way to launch.

This allowed me to make over $36,000 in sales before my product was finished being created. I didn’t even have a website, landing page or deck.

All I had was a Dream and a Google Doc

+

Real talk, son.

After a few DM’s, G Docs and consultations, my business coach Ian and I had co-created and launched a new program with 10 ambitious savages hungry to implement and grow like crazy…

Again, all this before the program was completed… without any ads or content or funnels or websites or landing pages.

Nada son.

IMO, this is the best way to launch a new high ticket program if you are the bootstrapping badass that I think you are.

This wasn’t a one hit wonder either.

Since then I’ve helped hundreds of individuals monetize their genius with high ticket productized offers as high as $550K per month.

This is what I call the High Ticket Presale Method.

So when you want to learn the smart way to launch and sell your high ticket offer, peep today’s new Predictable Growth Drop. Check it out here.

I included all the templates and downloads on the website to assist with ease of implementation!

Would love your feedback. Let me know what you think of this new style of newsletter and of course, let me know if you have any plans to launch a high ticket offer!

Here to help you earn more, work less and free your mind.

Peace and love always -

Matt

‍

The Client

World class product with massive ambition

SteelCon is an innovative family-owned engineering firm based in Canada. Their proprietary product is up to 30% lighter weight than traditional steel allowing for higher cost effectiveness and faster project implementation while minimizing the carbon footprint of commercial development projects.

The Problem

Struggling to grow beyond local network

Despite having a revolutionary industry and world-changing product, SteelCon was seeking to expand internationally, however, they struggled to generate business outside of their local network.

The Solution

Managed business development

SteelCon realized they needed to create a predictable growth engine that allowed them to generate qualified leads and sales opportunities outside of their existing network. With Predictable Growth, SteelCon hoped tocreate a predictable B2B growth engine from managedgrowth that allowed them to expand their client base internationally.

The Results

S10M+ sales pipeline from scratch in 26 days

Within less than 4 weeks of launching their business development campaign, we generated a sales pipeline worth well over $10,000,000 by converting 2% of prospects we reached out to into sales appointments on the calendar.

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Business Development Process

Develop Your Avatar

As always, we began by defining the ideal client avatar in detail, including both demographics and psychographics, to craft a story-driven message that resonates.

‍Pictured: Our Customer Avatar Template

Develop Your List

Develop Your ListAfter defining our client's avatar, we produced a high quality, pre-vetted list of 500 perfect prospects that matched our client's targeting criteria.

‍Pictured: Prospect List from SteelCon's campaign

Market of One Research & Strategy Development

We researched our client's industry and competitive landscape in order to identify the opportunity gaps for them to make the competition irrelevant.

‍Pictured: One of several positioning exercises we use for developing our client's Market of One strategy

Develop Your Market of One Positioning, Messaging & Copywriting

After research, we refined our client's positioning and messaging from "a market of many" to a "market of one" and wrote a hyper-personalized sales outreach sequence designed to stand out from the crowd and generate responses from qualified leads.

‍Pictured: Our campaign messaging map, inspired by Donald Miller's storybrand framework.

Launch Your Business Development Campaign

We launched a a multi-step business development test campaign to a small list of 500 targeted prospects in order to generate interest in our client's service offerings.

Respond to Leads, Follow Up & Set Appointments

After prospects responded, our team responded, pre-qualify leads based on our client's criteria and set warm discovery calls on our client's calendar.

‍Pictured: Real life example of a prospect conversation that led to a $3M+ opportunity for our client. Click the button below to get the full email sequence!

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