How do you grow with leverage instead of labor so you are able to multiply your earning capacity with multiplying labor. The Productized Operations Pyramid of the Zone, the Engine and the Machine.
Core to the productized philosophy is the desire to grow with leverage instead of labor so you are able to multiply your earning capacity with multiplying labor.
So how do you actually build leverage? The Productized Operations Pyramid.
When it comes to the new model for peaceful, predictable growth, think of the model as a pyramid with the following three foundational pillars:
But before we dive in, I'd like to summarize this concept with a Meme:
The Zone is your company’s and team’s unique zone of genius that sets you apart from everyone else and allows you to authentically inhabit your “Market of One”.
Inside the Zone are the 20% of highly leveraged strategies that create 80% of all results. These strategies involve initially creating (and later optimizing) your unique, differentiated niche, positioning, offer, messaging, customer experience and other core systems.
When done correctly, the outcome of an effectively optimized Zone is to achieve Resonance with your target market.
The Engine is what moves and inspires both your company and customers. An engine produces energy and runs a machine. Without an engine, a machine can't run.
The Engine is made up of your company’s purpose, mission, story, product offerings and core team.
When implemented properly, the Engine and its elements produce energy and act as the “gasoline” that moves your company and customers into action.
Unlike the Engine which produces energy, the machine consumes energy.
The Machine is made up of all the systems and technology required to make execution happen. Think of the Machine as your assembly line which includes all marketing, sales, business development, customer acquisition and customer fulfillment operations.
When implemented properly, the Machine will predictably drive traffic, leads, sales and referrals to your company.
Core to the productized philosophy is the desire to grow with leverage instead of labor so you are able to multiply your earning capacity with multiplying labor.
So how do you actually build leverage? The Productized Operations Pyramid.
When it comes to the new model for peaceful, predictable growth, think of the model as a pyramid with the following three foundational pillars:
But before we dive in, I'd like to summarize this concept with a Meme:
The Zone is your company’s and team’s unique zone of genius that sets you apart from everyone else and allows you to authentically inhabit your “Market of One”.
Inside the Zone are the 20% of highly leveraged strategies that create 80% of all results. These strategies involve initially creating (and later optimizing) your unique, differentiated niche, positioning, offer, messaging, customer experience and other core systems.
When done correctly, the outcome of an effectively optimized Zone is to achieve Resonance with your target market.
The Engine is what moves and inspires both your company and customers. An engine produces energy and runs a machine. Without an engine, a machine can't run.
The Engine is made up of your company’s purpose, mission, story, product offerings and core team.
When implemented properly, the Engine and its elements produce energy and act as the “gasoline” that moves your company and customers into action.
Unlike the Engine which produces energy, the machine consumes energy.
The Machine is made up of all the systems and technology required to make execution happen. Think of the Machine as your assembly line which includes all marketing, sales, business development, customer acquisition and customer fulfillment operations.
When implemented properly, the Machine will predictably drive traffic, leads, sales and referrals to your company.
Core to the productized philosophy is the desire to grow with leverage instead of labor so you are able to multiply your earning capacity with multiplying labor.
So how do you actually build leverage? The Productized Operations Pyramid.
When it comes to the new model for peaceful, predictable growth, think of the model as a pyramid with the following three foundational pillars:
But before we dive in, I'd like to summarize this concept with a Meme:
The Zone is your company’s and team’s unique zone of genius that sets you apart from everyone else and allows you to authentically inhabit your “Market of One”.
Inside the Zone are the 20% of highly leveraged strategies that create 80% of all results. These strategies involve initially creating (and later optimizing) your unique, differentiated niche, positioning, offer, messaging, customer experience and other core systems.
When done correctly, the outcome of an effectively optimized Zone is to achieve Resonance with your target market.
The Engine is what moves and inspires both your company and customers. An engine produces energy and runs a machine. Without an engine, a machine can't run.
The Engine is made up of your company’s purpose, mission, story, product offerings and core team.
When implemented properly, the Engine and its elements produce energy and act as the “gasoline” that moves your company and customers into action.
Unlike the Engine which produces energy, the machine consumes energy.
The Machine is made up of all the systems and technology required to make execution happen. Think of the Machine as your assembly line which includes all marketing, sales, business development, customer acquisition and customer fulfillment operations.
When implemented properly, the Machine will predictably drive traffic, leads, sales and referrals to your company.
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