March 28, 2023

What Makes Predictable Growth Different?

Hear why past customers, clients and partners decided to hire us over other firms.

We get this question a lot. It's a good one, so Iet's dive in. First, I'll share the high-level, then share what our customers had to say about hiring us, then finish with a quick summary.

Other than the fact that we get results that make you question almost everything you know about business and reality (LOL JK BNR), there are 3 primary things that differentiate us from the rest:

#1 - we understand human psychology. Before I knew anything marketing, I studied psychology at Johns Hopkins University and Emory University. This combined with a decade of marketing experience, a community of 2,000+ founders and over 300+ customers has allowed us to further refine and develop our psychology-driven methodologies.

#2 - we are athletes. This means we understand wellness, teamwork, speed, performing under pressure and how to get better year after year. Before PG, we spent decades playing and training with MLB and NFL athletes, trainers and psychologists.

#3 - we have fun. We understand we are here for a limited time and believe in having as much fun as possible during the short time we have, so our business must be designed to serve this higher purpose or it can GTFO!

But hey, don't listen to me, listen to these direct quotes from our previous customers, clients and partners answering why they decided to hire us instead of anyone else (FYI: Different Hunger is PG's wellness brand partner):

“Simply, because of Matt and the philosophy [PG] embodies. It's not just about business and making money. Life is abundant and there's so much to explore and learn about. Balance and health is my priority. Matt seems to get the deeper meaning behind why most individuals start their own business. Essentially it's about freedom, I want to do what I want when I want. Invest in what I want, and create all the ideas I've always wanted to create.”

“The [PG] values and way of looking at things: a business should serve you, not the other way around. It's not about hustle and scaling, it's about creating freedom and a lifestyle you want.”

"I believe in Matt Kohn. I have experienced the 72 hour challenge and I want more of that and I believe working as close as possible with Predictable Growth will deliver what I need for [my company] to grow."

“It was apparent to me that [Predictable Growth] and the mentors had experience and knew how to build [productized companies] and agencies. Your angle, the way you presented everything, resonated with me and my personality. You were not just focusing on Facebook ad agencies or digital marketing agencies, etc. (boring), but focusing more on freedom and building a great lifestyle. Plus, the tips and advice you shared in the group were also focusing on lifestyle. They were lifestyle hacks. Time tracking, VAs, processes, systems, etc. I implemented many of these before joining the program, and it was game-changing.”

“Synergy. They seem to have plenty of people who have been where I am and have gone where I want to go. they also seem highly authentic in what they are doing. I feel they are coming from a place I can trust and respect.”

“Because of my prior communication with Matt, I trust him. And the values Different Hunger [and Predictable Growth] preaches like conciousness, mindfulness and meditation.”

"Love Matt- Excited about using LEVERAGE rather than getting more people/overhead/headaches."

“After a year of trying to figure things out on my own, I realized I wasn’t getting anywhere and decided to join with DH due to their mindfulness and spiritual approach to life and work.”

"You just seem genuine, honest and not full of shit like 99% of other people who promise this stuff. I'm aware that I make similar promises to my own clients, and the difficulty that brings in terms of selling."

“I first discovered Matt on a YouTube video where he was talking about his agency and his story of how he had started off as a freelancer, doing all the client work, and his transition in to creating systems and processes and growing a team, allowing Matt to focus on growing and scaling the agency profitably. I also love Matt's attitude to life and business; it's not all work and no play! Life is here to be lived, and our agency needs to support the life we want to live, without burning out. We should design our business around our life, not our life around our business.”

So that's what our fam had to say about us. Now let me explain our approach in a little more color...

If most companies fail, it’s only logical that a different, unconventional approach yields different, superior, unconventional results. 

Instead of starting with a business plan or a growth strategy like most firms, we start by reverse engineering the ideal lifestyle and vision of the founder and their team.

Why? Because we do not believe in postponing joy and peace of mind and profitability to “someday when _______ happens” in a distant, hypothetical future that is perpetually out of reach. 

You mean to tell me that you quit the rat race of your 9 to 5 job just to join the founder’s rat race of growth at all costs?

What’s the point of building a profitable, growing company if you had to sacrifice your time, sanity and peace of mind throughout the process? 

F#CK THAT!

There is no point.

This delusional, soul crushing pursuit is precisely why more people (ie. multi-millionaire and billionaire founders) who by society’s standards are “massive successes”, are miserable and opting for suicide instead of embodying lives of happiness, fulfillment and peace.

It’s time to wake up from this nightmare. With some memes, of course.

We believe in having fun, time and money - right now, today and every day and every moment forward.

This model and mentality is broken and backwards. We refuse to participate in this delusion and mass psychosis.

As such, we approach business growth holistically, from the lenses of mental health and lifestyle design so that each moment of the growth process may be enjoyable, fulfilling and ultimately, profitable.

The result of those who adapt this alternative approach is that they earn more, work less and have far more impact while everyone else grinding away is left baffled, trying to figure out how they do it.

We get this question a lot. It's a good one, so Iet's dive in. First, I'll share the high-level, then share what our customers had to say about hiring us, then finish with a quick summary.

Other than the fact that we get results that make you question almost everything you know about business and reality (LOL JK BNR), there are 3 primary things that differentiate us from the rest:

#1 - we understand human psychology. Before I knew anything marketing, I studied psychology at Johns Hopkins University and Emory University. This combined with a decade of marketing experience, a community of 2,000+ founders and over 300+ customers has allowed us to further refine and develop our psychology-driven methodologies.

#2 - we are athletes. This means we understand wellness, teamwork, speed, performing under pressure and how to get better year after year. Before PG, we spent decades playing and training with MLB and NFL athletes, trainers and psychologists.

#3 - we have fun. We understand we are here for a limited time and believe in having as much fun as possible during the short time we have, so our business must be designed to serve this higher purpose or it can GTFO!

But hey, don't listen to me, listen to these direct quotes from our previous customers, clients and partners answering why they decided to hire us instead of anyone else (FYI: Different Hunger is PG's wellness brand partner):

“Simply, because of Matt and the philosophy [PG] embodies. It's not just about business and making money. Life is abundant and there's so much to explore and learn about. Balance and health is my priority. Matt seems to get the deeper meaning behind why most individuals start their own business. Essentially it's about freedom, I want to do what I want when I want. Invest in what I want, and create all the ideas I've always wanted to create.”

“The [PG] values and way of looking at things: a business should serve you, not the other way around. It's not about hustle and scaling, it's about creating freedom and a lifestyle you want.”

"I believe in Matt Kohn. I have experienced the 72 hour challenge and I want more of that and I believe working as close as possible with Predictable Growth will deliver what I need for [my company] to grow."

“It was apparent to me that [Predictable Growth] and the mentors had experience and knew how to build [productized companies] and agencies. Your angle, the way you presented everything, resonated with me and my personality. You were not just focusing on Facebook ad agencies or digital marketing agencies, etc. (boring), but focusing more on freedom and building a great lifestyle. Plus, the tips and advice you shared in the group were also focusing on lifestyle. They were lifestyle hacks. Time tracking, VAs, processes, systems, etc. I implemented many of these before joining the program, and it was game-changing.”

“Synergy. They seem to have plenty of people who have been where I am and have gone where I want to go. they also seem highly authentic in what they are doing. I feel they are coming from a place I can trust and respect.”

“Because of my prior communication with Matt, I trust him. And the values Different Hunger [and Predictable Growth] preaches like conciousness, mindfulness and meditation.”

"Love Matt- Excited about using LEVERAGE rather than getting more people/overhead/headaches."

“After a year of trying to figure things out on my own, I realized I wasn’t getting anywhere and decided to join with DH due to their mindfulness and spiritual approach to life and work.”

"You just seem genuine, honest and not full of shit like 99% of other people who promise this stuff. I'm aware that I make similar promises to my own clients, and the difficulty that brings in terms of selling."

“I first discovered Matt on a YouTube video where he was talking about his agency and his story of how he had started off as a freelancer, doing all the client work, and his transition in to creating systems and processes and growing a team, allowing Matt to focus on growing and scaling the agency profitably. I also love Matt's attitude to life and business; it's not all work and no play! Life is here to be lived, and our agency needs to support the life we want to live, without burning out. We should design our business around our life, not our life around our business.”

So that's what our fam had to say about us. Now let me explain our approach in a little more color...

If most companies fail, it’s only logical that a different, unconventional approach yields different, superior, unconventional results. 

Instead of starting with a business plan or a growth strategy like most firms, we start by reverse engineering the ideal lifestyle and vision of the founder and their team.

Why? Because we do not believe in postponing joy and peace of mind and profitability to “someday when _______ happens” in a distant, hypothetical future that is perpetually out of reach. 

You mean to tell me that you quit the rat race of your 9 to 5 job just to join the founder’s rat race of growth at all costs?

What’s the point of building a profitable, growing company if you had to sacrifice your time, sanity and peace of mind throughout the process? 

F#CK THAT!

There is no point.

This delusional, soul crushing pursuit is precisely why more people (ie. multi-millionaire and billionaire founders) who by society’s standards are “massive successes”, are miserable and opting for suicide instead of embodying lives of happiness, fulfillment and peace.

It’s time to wake up from this nightmare. With some memes, of course.

We believe in having fun, time and money - right now, today and every day and every moment forward.

This model and mentality is broken and backwards. We refuse to participate in this delusion and mass psychosis.

As such, we approach business growth holistically, from the lenses of mental health and lifestyle design so that each moment of the growth process may be enjoyable, fulfilling and ultimately, profitable.

The result of those who adapt this alternative approach is that they earn more, work less and have far more impact while everyone else grinding away is left baffled, trying to figure out how they do it.

Table of Contents

We get this question a lot. It's a good one, so Iet's dive in. First, I'll share the high-level, then share what our customers had to say about hiring us, then finish with a quick summary.

Other than the fact that we get results that make you question almost everything you know about business and reality (LOL JK BNR), there are 3 primary things that differentiate us from the rest:

#1 - we understand human psychology. Before I knew anything marketing, I studied psychology at Johns Hopkins University and Emory University. This combined with a decade of marketing experience, a community of 2,000+ founders and over 300+ customers has allowed us to further refine and develop our psychology-driven methodologies.

#2 - we are athletes. This means we understand wellness, teamwork, speed, performing under pressure and how to get better year after year. Before PG, we spent decades playing and training with MLB and NFL athletes, trainers and psychologists.

#3 - we have fun. We understand we are here for a limited time and believe in having as much fun as possible during the short time we have, so our business must be designed to serve this higher purpose or it can GTFO!

But hey, don't listen to me, listen to these direct quotes from our previous customers, clients and partners answering why they decided to hire us instead of anyone else (FYI: Different Hunger is PG's wellness brand partner):

“Simply, because of Matt and the philosophy [PG] embodies. It's not just about business and making money. Life is abundant and there's so much to explore and learn about. Balance and health is my priority. Matt seems to get the deeper meaning behind why most individuals start their own business. Essentially it's about freedom, I want to do what I want when I want. Invest in what I want, and create all the ideas I've always wanted to create.”

“The [PG] values and way of looking at things: a business should serve you, not the other way around. It's not about hustle and scaling, it's about creating freedom and a lifestyle you want.”

"I believe in Matt Kohn. I have experienced the 72 hour challenge and I want more of that and I believe working as close as possible with Predictable Growth will deliver what I need for [my company] to grow."

“It was apparent to me that [Predictable Growth] and the mentors had experience and knew how to build [productized companies] and agencies. Your angle, the way you presented everything, resonated with me and my personality. You were not just focusing on Facebook ad agencies or digital marketing agencies, etc. (boring), but focusing more on freedom and building a great lifestyle. Plus, the tips and advice you shared in the group were also focusing on lifestyle. They were lifestyle hacks. Time tracking, VAs, processes, systems, etc. I implemented many of these before joining the program, and it was game-changing.”

“Synergy. They seem to have plenty of people who have been where I am and have gone where I want to go. they also seem highly authentic in what they are doing. I feel they are coming from a place I can trust and respect.”

“Because of my prior communication with Matt, I trust him. And the values Different Hunger [and Predictable Growth] preaches like conciousness, mindfulness and meditation.”

"Love Matt- Excited about using LEVERAGE rather than getting more people/overhead/headaches."

“After a year of trying to figure things out on my own, I realized I wasn’t getting anywhere and decided to join with DH due to their mindfulness and spiritual approach to life and work.”

"You just seem genuine, honest and not full of shit like 99% of other people who promise this stuff. I'm aware that I make similar promises to my own clients, and the difficulty that brings in terms of selling."

“I first discovered Matt on a YouTube video where he was talking about his agency and his story of how he had started off as a freelancer, doing all the client work, and his transition in to creating systems and processes and growing a team, allowing Matt to focus on growing and scaling the agency profitably. I also love Matt's attitude to life and business; it's not all work and no play! Life is here to be lived, and our agency needs to support the life we want to live, without burning out. We should design our business around our life, not our life around our business.”

So that's what our fam had to say about us. Now let me explain our approach in a little more color...

If most companies fail, it’s only logical that a different, unconventional approach yields different, superior, unconventional results. 

Instead of starting with a business plan or a growth strategy like most firms, we start by reverse engineering the ideal lifestyle and vision of the founder and their team.

Why? Because we do not believe in postponing joy and peace of mind and profitability to “someday when _______ happens” in a distant, hypothetical future that is perpetually out of reach. 

You mean to tell me that you quit the rat race of your 9 to 5 job just to join the founder’s rat race of growth at all costs?

What’s the point of building a profitable, growing company if you had to sacrifice your time, sanity and peace of mind throughout the process? 

F#CK THAT!

There is no point.

This delusional, soul crushing pursuit is precisely why more people (ie. multi-millionaire and billionaire founders) who by society’s standards are “massive successes”, are miserable and opting for suicide instead of embodying lives of happiness, fulfillment and peace.

It’s time to wake up from this nightmare. With some memes, of course.

We believe in having fun, time and money - right now, today and every day and every moment forward.

This model and mentality is broken and backwards. We refuse to participate in this delusion and mass psychosis.

As such, we approach business growth holistically, from the lenses of mental health and lifestyle design so that each moment of the growth process may be enjoyable, fulfilling and ultimately, profitable.

The result of those who adapt this alternative approach is that they earn more, work less and have far more impact while everyone else grinding away is left baffled, trying to figure out how they do it.

The Client

World class product with massive ambition
SteelCon is an innovative family-owned engineering firm based in Canada. Their proprietary product is up to 30% lighter weight than traditional steel allowing for higher cost effectiveness and faster project implementation while minimizing the carbon footprint of commercial development projects.

The Problem

Struggling to grow beyond local network
Despite having a revolutionary industry and world-changing product, SteelCon was seeking to expand internationally, however, they struggled to generate business outside of their local network.

The Solution

Managed business development
SteelCon realized they needed to create a predictable growth engine that allowed them to generate qualified leads and sales opportunities outside of their existing network. With Predictable Growth, SteelCon hoped tocreate a predictable B2B growth engine from managedgrowth that allowed them to expand their client base internationally.

The Results

S10M+ sales pipeline from scratch in 26 days
Within less than 4 weeks of launching their business development campaign, we generated a sales pipeline worth well over $10,000,000 by converting 2% of prospects we reached out to into sales appointments on the calendar.

Business Development Process

Develop Your Avatar

As always, we began by defining the ideal client avatar in detail, including both demographics and psychographics, to craft a story-driven message that resonates.

Pictured: Our Customer Avatar Template

Develop Your List


Develop Your ListAfter defining our client's avatar, we produced a high quality, pre-vetted list of 500 perfect prospects that matched our client's targeting criteria.

Pictured: Prospect List from SteelCon's campaign

Market of One Research & Strategy Development

We researched our client's industry and competitive landscape in order to identify the opportunity gaps for them to make the competition irrelevant.

Pictured: One of several positioning exercises we use for developing our client's Market of One strategy

Develop Your Market of One Positioning, Messaging & Copywriting

After research, we refined our client's positioning and messaging from "a market of many" to a "market of one" and wrote a hyper-personalized sales outreach sequence designed to stand out from the crowd and generate responses from qualified leads.

Pictured: Our campaign messaging map, inspired by Donald Miller's storybrand framework.

Launch Your Business Development Campaign

We launched a a multi-step business development test campaign to a small list of 500 targeted prospects in order to generate interest in our client's service offerings.

Respond to Leads, Follow Up & Set Appointments

After prospects responded, our team responded, pre-qualify leads based on our client's criteria and set warm discovery calls on our client's calendar.

Pictured: Real life example of a prospect conversation that led to a $3M+ opportunity for our client. Click the button below to get the full email sequence!

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